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La Prairie

新品發表會

展出地點/信義誠品6F 

Location/6F Eslite bookstore (Xinyi)

介紹

利用薄幕投影技術,將品牌的元素與舞者的舞姿結合。 製造炫目的視覺體驗,讓觀眾隨著舞者在海底漫舞。

Introduction

In 2012, La Prarie, a skincare brand, launched a new skincare collection with expensive caviar as its chief ingredient. To emphasize how valuable this ingredient was, we combined a live performance with a form of holographic projection at the opening show to showcase the product elements. The result was a gorgeous visual experience of a dancer dancing in the ocean.

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